Roads. Reality. Results.
Co-located with
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From strategy to street level
Meet the people who actually deliver the UK's roads
UK road professionals aren't short of strategy. They're short of the products, partners and suppliers to turn it into something delivered on their own network. That's who walks the floor at Traffex: engineers, procurement leads and project managers with live projects and budgets to spend.
75%
of visitors make or influence purchasing decisions
195
councils registered to attend in 2026
81%
of exhibitors came back
18+
meaningful conversations per exhibitor, on average
The Exhibition
Solutions for every road type, every budget, every challenge.
Our visitors come with more than an interest in innovation. They have budget authority, procurement responsibility and implementation deadlines. Meet 150+ exhibitors across surfacing, traffic management, ITS, road safety and more, all in one place.
6 Stages
Leave with implementation plans, not just inspiration.
Six stages across Traffex, Parkex and Cold Comfort, built around budgets, frameworks and case studies with real costs, timelines and lessons learned, from urban streets to strategic routes. Plus, earn CPD points accredited by the Institute of Highway Engineers.
Who you'll meet
Buyers, not browsers
Local authorities are the biggest group on the floor, and 73% of 2026 visitors were new to Traffex. That means fresh decision-makers you won't already have in your CRM.
- Highway engineering managers and asset managers at local authorities
- Procurement specialists and transport directors
- Project directors at Tier 1 contractors
- Technical managers from National Highways and the DfT
- Principal engineers at consultancies
What visitors asked for
There's demand waiting for these sectors
We asked 2026 visitors what they wanted to see more of. If you supply any of these, there are buyers already looking for you.
From the show floor
"I should imagine it's already paid for itself in terms of our first day and new prospects coming in."Business Development Manager, Re-Flow
"Traffex for us is all about conversations with key clients, key customers, local and national authorities, talking about their problems and how we can help solve them."
Managing Director UK & Ireland, SWARCO"As a leader of a sales team, having leads that we can promote and progress through our opportunity pipelines have been fantastic."
Sales Director, Causeway Technologies19 to 20 May 2027, CBS Arena, Coventry
Three shows. One floor.
Traffex runs alongside Parkex and Cold Comfort, so your stand reaches highways, parking and winter service buyers in the same two days.
Traffex
Roads, highways, traffic management and ITS.
Parkex
Parking technology, enforcement and operations, with BPA Live.
Cold Comfort
Winter service and network resilience.
2026 highlights
See it for yourself
The detail
Everything you need to make the case internally
2026 Post-Event Report
Visitor numbers, audience profile and the 2026 growth story.
Get your stand in front of the buyers
Tell us what you want from 2027 and we'll find the right stand or sponsorship package for you.
