Shaun Helman
Chief Scientist, TRLShaun is an applied psychologist with over two decades of experience in road safety, road user behaviour, and human-technology integration. His specific research focuses on the safety of young and newly qualified drivers, vulnerable road user safety (especially visibility and conspicuity) and work-related road safety.
More generally, his research and commentary focus on raising the standards of evaluation and evidence in the transport domain, especially road safety, but including research into automated driving technologies, low-emission vehicles, and the emergence of new models of the movement of people and goods such as shared mobility.
My Sessions at Traffex
Thursday 23 May 2024
12:00
Panel: How Can We Bring Together Behavioural Change and Innovation to Improve Safety?
12:00 - 12:40
Behaviour Change
- Behaviour Change Science: the scientific foundation of behaviour change will be highlighted, stressing the importance of applying theories, approaches, and logic models to drive effective road safety interventions.
- Purposeful Innovation: the need to avoid pursuing innovation solely for the sake of innovation will be underscored.
- Collaborative Potential: the significant potential in collaborative efforts and knowledge-sharing will be explored as an important component for driving innovation and enhancing road safety outcomes.
- Scientific Design and Evaluation: the critical role of rigorous scientific design and evaluation in ensuring that interventions lead to the desired behaviour change.
- Professionalisation of the Sector: the importance of professionalising the road safety sector to ensure behaviour change approaches improve safety.
